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Pay- Per- Click marketing (PPC)

Pay- Per- Click marketing (PPC)

Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website rather than “earning” those clicks organically. It is also known as Search Engine Marketing Pay-per-click marketing is associated with first-tier search engines such as Google Ads, Amazon advertising and Microsoft Advertising.

The goal of a PPC ad is to lead the person viewing it to click through to the advertiser’s website or app, where that visitor can complete a valuable action, such as purchasing a product. Advertising services like Google Ads and Bing Ads operate with real-time bidding (RTB), where advertising inventory is sold in a private automated auction using real-time data.

How Pay-Per Click works

When it comes to PPC, there are 3 main parties. Advertisers, the middle man (or PPC network) and publishers.

  • Advertisers

Advertisers are businesses or individuals who use PPC in order to promote their products and services. They pay the PPC network, (Google Ads, Bing Ads, Facebook Ads) to display their adverts on their network.

Whenever a visitor clicks on their advert, they are charged money by the network. This is where the term “pay per click” came from. Now, depending on the keyword, they are targeting and the competition, this will determine how much they pay per click. 

  • Publishers

Publishers are individuals who team up with PPC networks in order to earn revenue from displaying their adverts. 

When website visitors click on these adverts, publishers receive a split of the revenue. How much they receive in the end depends on what keyword the user clicked and what the average bid of that keyword was.

  • Bidding

Every keyword has 4 advert slots up for grabs above the first organic search. The average bid for the keyword will determine which ad position your ad will get displayed. It’s important to note that bidding for the number 1 spot is not always worth it.

  • Quality Score

Quality Score is Google’s way of rating the quality and relevance of adverts displayed. It is used to determine your cost per click and also your ad position. If you want to increase your chances of having a successful campaign, then you need to ensure your adverts have a good quality score. 

We help our clients with Pay-Per-Click marketing. Our team has incorporated highly skilled advertisers and also publishers who join hands to ensure that the bidding process runs smoothly and that a high quality score is maintained. Come to us and simply get the best you can ever ask for.


Visit us and enjoy what true happiness of a business really is. We deal with customers who need Facebook marketing, lead generation, Instagram marketing, YouTube marketing and Pay-Per-Click marketing. Outsource business to us since we will simply give you the best services you can ever ask for and they will be worth each penny you spend on them.